A useful corner of the internet for PPC people.An Alfred Simon project
← All collectionsGIVE THE AGENT A JOB

AI agents for hands-on PPC work

A PPC agent should be able to use account context and tools to carry out a task, then return work you can inspect. A writing assistant or a dashboard with an AI summary does a different job. This collection starts with PPC OS, which I built with PPC Mastery. It is one documented starting point, not a claim that it is the only option. I’ll add others as their workflows are checked.

BEFORE YOU OPEN ANOTHER TAB

Make the trial useful.

  1. Define one task, its account scope and the evidence you expect back. An account audit and a campaign change need different permissions.
  2. Start with read-only access. Ask the agent to show where its findings came from, what it could not check and which actions it proposes.
  3. Check the output yourself and explicitly approve any live changes. Evaluate the result and the effort needed to review it, not just how fluent the answer sounds.

The shortlist.

Different jobs. Different starting points.

An agent workflow for Google Ads. Disclosure: built by Alfred with PPC Mastery.

PPC OS ↗

PPC OS gives AI agents Google Ads workflows for tasks such as account audits, search-term analysis and campaign preparation. It combines account context with reusable skills and playbooks. Disclosure: I built PPC OS with PPC Mastery, so this is my own tool.

Consider it for
PPC specialists who want an agent to carry out account work and return a result they can inspect.
Before you commit
Read-only is the default; changes require approval. Check the current setup and AI subscription requirements. Start with a bounded task and inspect the evidence before applying recommendations.
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