AdSpert

What it does

AdSpert is an advertising optimization tool for ecommerce sellers, brands and agencies. It combines automated bid adjustments with targeting suggestions and performance reporting for marketplace and search advertising. Bidding around your goals The bidding system adjusts bids using the objectives you choose, such as ACoS or ROAS. This puts routine bid management into an ongoing workflow while you decide which business targets the campaigns should pursue. Keyword and product targeting Keyword harvesting surfaces suggestions for keywords, ASINs and other targeting attributes. These suggestions help teams find additional targeting opportunities alongside their existing campaigns. Scenario planning Scenario analysis explores how changing an advertising goal could affect campaign outcomes. It provides forecasts for comparing options, rather than a promise of what a future campaign will achieve. Performance and change history Dashboards bring together advertising metrics, while a logbook records optimizations and campaign adjustments. Supported platforms include Amazon Ads, Walmart Connect, eBay Advertising, Google Ads and Microsoft Ads.