ADworld Experience
A two-day, practitioner-focused PPC and CRO conference in Bologna combining short real-case presentations, deep seminars and live account clinics.
About the event
Introduction ADworld Experience is a practitioner-oriented PPC and CRO conference for paid-media specialists, in-house marketers and agency teams. The program centers on short, real campaign case presentations, multi-session deep dives and hands-on clinics to support tactical learning and immediate troubleshooting. Real PPC & CRO case presentations Sessions are short case stories where practitioners present a campaign problem, the optimizations they applied and the results achieved. Presentations are typically about 20 minutes plus Q&A, and attendees use them to extract concrete tactics for bidding, segmentation, creative testing and measurement. Advanced seminars and live clinics The event runs multi-session advanced seminars (deep dives) and live clinics in which experts review attendees’ accounts live. These formats are intended for step-by-step troubleshooting and applied learning rather than high-level strategy. Thematic Focus Groups (in-person only) ADworld offers small, topic-focused groups (about 90 minutes, max ~12 participants) on subjects such as Google Ads, Meta Ads, TikTok, CRO, e-commerce, tracking, B2B and agency management. Focus Groups are live-only and limited to in-person attendees in Bologna. Format, access and recordings ADworld Experience is a two-day event with parallel sessions, real-time English translation, live streaming for remote attendees and recorded access for sessions. Some small-group formats and Focus Groups are restricted to in-person participants, and remote attendees must log in at scheduled times to join streamed sessions.
