EDITOR’S PICK
Ahrefs
A suite of SEO tools for researching keywords, analyzing backlinks, auditing sites, and tracking rankings.
Keywords & researchSee website
1 website clickSince 8 Sep 2026, through 17 Sep 2026
✳ THE PPC PEOPLE’S TOOLBOX
GOOD TOOLS.
BETTER PPC.
Find Google Ads software, useful scripts and reporting tools for the work you do in an ad account. Browse by job and build a toolkit you’ll use.
Find tools in Claude or Codex
Collected by Alfred Simon ↗PPC specialist. Tool builder. Serial bookmarker.124 tools & counting18 ways to work smarter31 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO
The directory.
There’s probably a tool for that.
Browse 6 tool collections by job ↓
FEATURED TOOL
PPC OS
Put your AI agent to work on Google Ads audits, search-term analysis and campaign prep.
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Affiliate link · We may earn a commission. Read the fit notes ↗
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EDITOR’S PICK
Answer The Public
Visual keyword and question research that surfaces autocomplete-based search queries and exports them for content planning.
Keywords & researchSee website
EDITOR’S PICK
BackdropBoost
Generate multiple marketplace-ready product images from a single photo using AI background and scene generation.
Image automationFree option
1 AI search appearance ⓘSince 15 Sep 2026
EDITOR’S PICK
Bannerflow
Browser-based creative platform for building, personalizing and publishing HTML5 and multi-format ad creatives.
Creative & ad copySee website
1 website clickSince 8 Sep 2026, through 17 Sep 2026
EDITOR’S PICK
Channable
Prepare product feeds, synchronize marketplace listings and create ads from your catalogue.
Feed managementSee website
1 website clickSince 8 Sep 2026, through 17 Sep 2026
1 AI search appearance ⓘSince 14 Sep 2026
EDITOR’S PICK
ClickGuard
Cleaner, better traffic to out-perform your competitors. Stop paying for fake traffic and boost ROI across Google, Meta, and Microsoft Ads. Not every bad click is malicious. Kno…
Click fraudSee website
1 website clickSince 8 Sep 2026, through 17 Sep 2026
EDITOR’S PICK
ClickPatrol
ClickPatrol is trusted by +1.500 advertisers. These companies protect their ads from invalid engagement, such as bots (e.g., AWS), scrapers (e.g., Semrush), and other invalid tr…
Click fraudSee website
2 website clicksSince 8 Sep 2026, through 17 Sep 2026
EDITOR’S PICK
Cookie Script
Cookie-Script offers fully customizable, automated cookie compliance solutions that seamlessly adapt to global privacy laws, ensuring your website stays compliant without hassle…
Consent managementSee website
EDITOR’S PICK
Cookiebot
Cookiebot CMP’s powerful scanner checks your website monthly to identify the cookies and tracking technologies you are using. It automatically categorizes the cookies and tracke…
Consent managementSee website
EDITOR’S PICK
Cookiefirst
CookieFirst offers automated cookie consent, periodic cookie scans, an automated cookie policy generator in 44+ languages. Our software integrates with Google Tag Manager & Cons…
Consent managementSee website
EDITOR’S PICK
Feedonomics
Centralize, transform and syndicate product catalogs to marketplaces and shopping channels.
Feed managementSee website
1 AI search appearance ⓘSince 14 Sep 2026
EDITOR’S PICK
Flowbelizer
Segments Shopping catalog items by performance and exports labeled outputs for campaign workflows.
Shopping optimizationSee website
2 website clicksSince 8 Sep 2026, through 17 Sep 2026
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RESEARCH THE DEMAND
A Google Ads keyword research shortlist
Four tools for keyword ideas, competitor research and checking search intent. Pick the research job before picking another subscription.
4 tools · Practical fit notes EXPLAIN THE RESULTSPPC reporting tools for client work
Compare a custom reporting canvas, data connectors and agency reporting platforms. Start with the report you need to deliver.
4 tools · Practical fit notes SORT OUT THE FEEDA Google Shopping feed management shortlist
Four feed management candidates, practical fit notes and a ten-product trial plan. Compare the workflow behind the feed.
4 tools · Practical fit notes GIVE THE AGENT A JOBAI agents for hands-on PPC work
Explore agent-led Google Ads work, what counts as a PPC agent and how to trial one with clear tasks and human approval.
1 tools · Practical fit notes FIND WHAT NEEDS ATTENTIONGoogle Ads account audit and monitoring tools
Compare agent-led audits, recurring account checks and improvement queues. Use the same account and evidence standard for each trial.
4 tools · Practical fit notes AUTOMATE A REPEATED CHECKGoogle Ads scripts worth investigating
Find Google Ads script resources for recurring checks, reporting and Performance Max analysis. Compare setup, permissions and maintenance.
3 tools · Practical fit notes
TODAY’S DISCOVERY
Producthero CSS ↗
A Google Comparison Shopping Service partner that routes Merchant Center listings through a CSS identity and provides feed and campaign tooling for retailers.
A daily pick from the directory. Explore the details and decide if it fits your work.GOOD TOOLS DESERVE TO BE FOUNDBuilt for PPC people?
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Submit your app, script or community. I’ll take a look.