EDITOR’S PICK
Ahrefs
A suite of SEO tools for researching keywords, analyzing backlinks, auditing sites, and tracking rankings.
Keywords & researchSee website
1 website clickSince 8 Sep 2026, through 24 Sep 2026
✳ THE PPC PEOPLE’S TOOLBOX
GOOD TOOLS.
BETTER PPC.
Find Google Ads software, useful scripts and reporting tools for the work you do in an ad account. Browse by job and build a toolkit you’ll use.
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Collected by Alfred Simon ↗PPC specialist. Tool builder. Serial bookmarker.126 tools & counting18 ways to work smarter32 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO
The directory.
There’s probably a tool for that.
Browse 6 tool collections by job ↓
FEATURED TOOL
PPC OS
Put your AI agent to work on Google Ads audits, search-term analysis and campaign prep.
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Affiliate link · We may earn a commission. Read the fit notes ↗
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EDITOR’S PICK
Answer The Public
Visual keyword and question research that surfaces autocomplete-based search queries and exports them for content planning.
Keywords & researchSee website
EDITOR’S PICK
BackdropBoost
Generate multiple marketplace-ready product images from a single photo using AI background and scene generation.
Image automationFree option
1 AI search appearance ⓘSince 15 Sep 2026
EDITOR’S PICK
Bannerflow
Browser-based creative platform for building, personalizing and publishing HTML5 and multi-format ad creatives.
Creative & ad copySee website
1 website clickSince 8 Sep 2026, through 24 Sep 2026
EDITOR’S PICK
Channable
Prepare product feeds, synchronize marketplace listings and create ads from your catalogue.
Feed managementSee website
1 website clickSince 8 Sep 2026, through 24 Sep 2026
1 AI search appearance ⓘSince 14 Sep 2026
EDITOR’S PICK
ClickGuard
Detects and manages invalid clicks for paid search and social ads to reduce wasted ad spend and noisy traffic.
Click fraudSee website
1 website clickSince 8 Sep 2026, through 24 Sep 2026
EDITOR’S PICK
ClickPatrol
Detect and filter invalid paid clicks so advertisers can feed cleaner conversion signals to ad platforms.
Click fraudSee website
2 website clicksSince 8 Sep 2026, through 24 Sep 2026
EDITOR’S PICK
Cookie Script
Implements cookie banners, automated cookie scanning, script blocking and consent records for website privacy controls.
Consent managementSee website
EDITOR’S PICK
Cookiebot
Scans websites for cookies and trackers, presents a configurable consent banner, and logs visitor consents for compliance.
Consent managementSee website
EDITOR’S PICK
Cookiefirst
A website consent management platform that scans cookies, presents a preference center and prevents scripts from firing before consent.
Consent managementSee website
EDITOR’S PICK
Feedonomics
Centralize, transform and syndicate product catalogs to marketplaces and shopping channels.
Feed managementSee website
1 AI search appearance ⓘSince 14 Sep 2026
EDITOR’S PICK
Flowbelizer
Segments Shopping catalog items by performance and exports labeled outputs for campaign workflows.
Shopping optimizationSee website
2 website clicksSince 8 Sep 2026, through 24 Sep 2026
Rather start with a job?
All collections ↗
RESEARCH THE DEMAND
A Google Ads keyword research shortlist
Four tools for keyword ideas, competitor research and checking search intent. Pick the research job before picking another subscription.
4 tools · Practical fit notes EXPLAIN THE RESULTSPPC reporting tools for client work
Compare a custom reporting canvas, data connectors and agency reporting platforms. Start with the report you need to deliver.
4 tools · Practical fit notes SORT OUT THE FEEDA Google Shopping feed management shortlist
Four feed management candidates, practical fit notes and a ten-product trial plan. Compare the workflow behind the feed.
4 tools · Practical fit notes GIVE THE AGENT A JOBAI agents for hands-on PPC work
Explore agent-led Google Ads work, what counts as a PPC agent and how to trial one with clear tasks and human approval.
1 tools · Practical fit notes FIND WHAT NEEDS ATTENTIONGoogle Ads account audit and monitoring tools
Compare agent-led audits, recurring account checks and improvement queues. Use the same account and evidence standard for each trial.
4 tools · Practical fit notes AUTOMATE A REPEATED CHECKGoogle Ads scripts worth investigating
Find Google Ads script resources for recurring checks, reporting and Performance Max analysis. Compare setup, permissions and maintenance.
3 tools · Practical fit notes
TODAY’S DISCOVERY
LinkMyAgency ↗
Say goodbye to endlessly exchanging credentials - Perfect for marketing agencies, LinkMyAgency ensures hassle-free, streamlined access to Facebook, Google, LinkedIn, and more, s…
A daily pick from the directory. Explore the details and decide if it fits your work.GOOD TOOLS DESERVE TO BE FOUNDBuilt for PPC people?
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