A useful corner of the internet for PPC people.An Alfred Simon project
THE PPC PEOPLE’S TOOLBOX

GOOD TOOLS.
BETTER PPC.

The tools, scripts and communities that make life
in an ad account a little better. All in one place.

107 tools & counting16 ways to work smarter21 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO

The directory.

There’s probably a tool for that.

10 analytics & tracking tools
EDITOR’S PICK

GA4

Google Analytics is an analytics service that helps you measure traffic and engagement across various platforms, like websites and apps. With Google Analytics, you can fine-tune…

EDITOR’S PICK

Google Tag Manager

A free tool by Google that allows marketers and developers to manage and deploy marketing tags (code snippets) on a website or mobile app without modifying the code directly. It…

EDITOR’S PICK

Matomo

Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data owne…

EDITOR’S PICK

PostHog

How developers build successful products. The single platform to analyze, test, observe, and deploy new features.

Fathom Analytics

A Google Analytics alternative that’s simple & privacy-first. Ditch complex, intrusive web analytics for Fathom - a better Google Analytics alternative. Experience ease of use,…

Heap

Better Insights. Faster. Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve convers…

Kissmetrics

Unlock unlimited revenue potential. Simple analytics that track human behavior to increase revenue. Kissmetrics is an advanced analytics platform designed to help businesses tra…

Mixpanel

Turn data into decisions - Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.

Octanist

Octanist simplifies offline conversion tracking, enabling businesses to connect online lead generation with real-world outcomes like sales. It provides insights into which campa…

Plausible

Easy to use and privacy-friendly Google Analytics alternative. Plausible is intuitive, lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA…

GOOD TOOLS DESERVE TO BE FOUND

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