EDITOR’S PICK
Google Sheets
Cloud spreadsheet for collaborative data analysis, reporting and lightweight automation.
ReportingFree option
4 AI search appearances ⓘSince 15 Sep 2026
PPC reporting tools
Pick the decision your report needs to support, then choose the setup. This category brings together PPC reporting tools, dashboard builders and data connectors. For Google Ads reporting, check the exact accounts, fields and destinations you need before comparing the charts.
Available tools
EDITOR’S PICK
Mike Rhodes PMAx Insights
A Google Ads script that extracts Performance Max asset, channel and product signals into Google Sheets for investigative reporting and analysis.
ReportingSee website
3 website clicksSince 8 Sep 2026, through 22 Oct 2026
1 AI search appearance ⓘSince 16 Oct 2026
EDITOR’S PICK
Power BI
A business analytics service for connecting data, building semantic models, and delivering interactive reports and dashboards.
ReportingFree option
EDITOR’S PICK
Tableau
Visual analytics platform for connecting to data, preparing datasets, and building interactive dashboards for analysts and teams.
ReportingSee website
Adformatic
Tools to pull advertising and analytics data into dashboards and automate routine Google Ads and Merchant Center checks.
ReportingSee website
1 AI search appearance ⓘSince 17 Oct 2026
AgencyAnalytics
Client dashboards, branded reporting and connected marketing data for agencies.
ReportingSee website
1 website clickSince 8 Sep 2026, through 22 Oct 2026
2 AI search appearances ⓘSince 14 Sep 2026
Dashthis
Create scheduled, multi-source marketing dashboards and client reports with white-label options for agencies and marketers.
ReportingSee website
2 AI search appearances ⓘSince 14 Sep 2026
Klipfolio
A dashboard platform for assembling live visualizations from many data sources and sharing them across teams.
ReportingFree option
1 website clickSince 8 Sep 2026, through 22 Oct 2026
Looker Studio
Web-based reporting and dashboard builder for connecting data sources, creating interactive visuals, and sharing reports.
ReportingFree option
OneLence
A marketing decision layer that turns source-level signals into clear next moves for small marketing teams.
ReportingFree + paid
Reportgarden
Create scheduled white‑label client reports and unified dashboards from multiple ad and analytics sources.
ReportingSee website
1 AI search appearance ⓘSince 15 Sep 2026
Supermetrics
Bring marketing data into spreadsheets, dashboards and warehouses for reporting and analysis.
ReportingSee website
Before you choose
Dashboards, connectors or a complete reporting setup?
Separate collecting data from presenting it. A connector moves information into a destination; a dashboard builder lets you arrange and explore it. A reporting platform may combine those jobs with templates and delivery. Map your current workflow before deciding which part needs replacing.
Check the details behind the charts
Confirm the exact advertising sources, fields, account limits and refresh frequency you need. Ask how historical data is loaded and how failures are reported. Agree on conversion definitions, reporting dates and currencies before combining accounts. Otherwise, a tidy report can still leave everyone discussing why two totals differ.
Build one report before migrating everything
Use a real reporting brief with a clear business question. Try adding an account, adjusting a metric and sharing the result with someone who did not build it. Check permissions and scheduled delivery. Leave the trial knowing who maintains the connections, templates and definitions once the original builder moves on.
Questions worth asking
- When is a free reporting setup enough?
- It can be enough when the required data is available, the report is straightforward and someone owns maintenance. Check any connector costs separately. Pay for a clearer workflow or capabilities you need, rather than a larger template gallery.
- Should every client get the same dashboard?
- Reuse the structure and definitions that make sense across clients, then adapt the business goals and decisions. A shop and a lead generation account may need different questions answered even when both advertise on Google.
GOOD TOOLS DESERVE TO BE FOUNDBuilt for PPC people?
Submit your tool Built for PPC people?
Put it on the map.
Submit your app, script or community. I’ll take a look.