Whatagraph
Centralize marketing data, build client-ready dashboards and deliver branded reports across channels.
What it does
Whatagraph is a cloud marketing reporting and intelligence platform used by agencies and in-house marketing teams to consolidate channel metrics, create visual dashboards and deliver scheduled client reports. Connectors and data ingestion Whatagraph offers a library of out-of-the-box connectors for major ad, analytics, social and e-commerce platforms (examples called out by the vendor include Google Ads, GA4, Facebook Ads, LinkedIn and Shopify). Users connect platform accounts to pull metrics automatically into dashboards and reports instead of relying on manual exports. Prebuilt templates and visual widgets The product provides ready-made report templates, drag-and-drop widgets and KPI components to speed report creation. Teams can start from templates, swap data sources and adjust visual components to produce consistent, repeatable dashboards and PDF reports. White-labeling and scheduled delivery Whatagraph supports custom branding (logos, colors and email style) and hosting reports on a custom domain so agencies can present client-facing reports under their own branding. Scheduled report emails and shareable links allow regular delivery without manual assembly. Data blending and natural-language queries The platform can combine metrics from multiple connectors into virtual data sources for cross-channel KPIs and blended metrics. An AI assistant area is available for querying combined channel data in natural language, helping users ask questions without building complex queries. Operational limits to plan for Whatagraph counts connected properties/accounts as data sources and requires appropriate permissions on third-party platforms; plan limits and billing can depend on the number of data sources. Not every niche platform has a native connector, so users may supplement with CSV or Google Sheets uploads when needed.
Is it a fit for your work?
Whatagraph brings marketing data connections and reporting into one platform. It is a candidate for teams that want a shared reporting environment instead of assembling each client report from separate exports.
Who it suits
Marketing teams and agencies delivering reports across multiple channels or client accounts.
Jobs to consider it for
- Bring supported marketing sources into a common report.
- Create reusable client-facing reporting layouts.
What to check first
Check integration coverage at field level. The presence of a platform logo does not establish that every breakdown, historic period or custom metric you need is available.
Bring a report that currently takes too long. Rebuild the difficult section first, including its filters and comparisons, then check the totals against the original sources.
Pricing and access
Check current plans against your source connections, team access and reporting requirements.
Vendor documentation plus editorial guidance, not a hands-on product test. Check the vendor’s current offer before choosing.
