Google Sheets

What it does

Introduction Google Sheets is Google’s web-based spreadsheet used by teams and analysts to collect, analyze and share tabular data. It’s used for collaborative reporting, ad hoc analysis, and lightweight automation within Google Workspace workflows. Real-time collaboration and sharing Multiple people can work in the same file simultaneously, see changes instantly, leave comments, assign tasks, and control access (view/comment/edit). Autosave to Google Drive and version history support team reviews and live reporting during campaign or project meetings. Formulas, charts, pivot tables and analysis tools Sheets includes hundreds of functions (math, text, lookup, statistical), pivot tables, charts, filters and conditional formatting. Use these tools to compute KPIs, pivot by campaign or segment, visualize trends, and build interactive dashboards that update as data changes. Connected Sheets: BigQuery access for large datasets Connected Sheets lets a spreadsheet query and refresh results from BigQuery so you can analyze very large or high-cardinality datasets without importing all raw rows. This is useful for surfacing aggregated ad or event data in a familiar spreadsheet interface while keeping raw storage in BigQuery. Add-ons, Apps Script and third-party connectors Sheets supports Marketplace add-ons and Google Apps Script for scheduled imports, API integrations and custom automations. Available connectors include Google Ads reporting add-ons and third-party tools that automate pulls from ad platforms, analytics services or internal APIs. Practical limits and account considerations Sheets works well for day-to-day analysis and team reporting, but very large raw tables are better handled in a data warehouse with Connected Sheets as the analysis layer. Some enterprise integrations and AI features require eligible Workspace or Google AI plans and may not be available on all consumer accounts.