Supermetrics
Bring marketing data into spreadsheets, dashboards and warehouses for reporting and analysis.
What it does
Supermetrics connects marketing platforms with the tools teams use to report on results. Agencies, marketers and analysts can bring data into a spreadsheet, dashboard or warehouse instead of collecting separate exports for each report. Reporting in spreadsheets Destinations include Google Sheets and Microsoft Excel. These connections support reporting workflows where the team wants to keep its own calculations, tables and analysis in a familiar spreadsheet. Dashboards and visualization Supermetrics connects with tools such as Looker Studio and Power BI. This helps teams bring marketing data into shared dashboards and use reporting templates as a starting point for recurring updates. Data warehouses Warehouse destinations include BigQuery and Snowflake. These options let data teams bring marketing information into the same analytics environment they use for other business data. AI and custom workflows Supermetrics also offers an API, an MCP connection and destinations for AI tools. These provide additional ways to query marketing data and build reporting workflows around the tools a team already uses.
Is it a fit for your work?
Supermetrics connects marketing data to destinations such as Data Studio and Google Sheets. Consider it when you already know where the report should live, but collecting the required data is the repeated job.
Who it suits
Teams keeping an existing reporting setup while adding marketing data connections.
Jobs to consider it for
- Connect supported marketing sources to a reporting destination.
- Reduce repeated manual data exports for a recurring report.
What to check first
Choose the destination first. Then check the exact source, account allowance and fields you need. A connector does not decide how conversions from different platforms should be compared.
Recreate one existing report with the same date range and accounts. Reconcile totals with the source platforms before replacing the old workflow.
Pricing and access
Subscription pricing depends on destination, data sources, users and connected accounts. Price your actual configuration.
Vendor documentation plus editorial guidance, not a hands-on product test. Check the vendor’s current offer before choosing.
