Adformatic

What it does

Adformatic provides marketing teams and agencies with connectors, monitoring and lightweight automations to centralize PPC and e-commerce reporting and reduce routine maintenance work. Account monitoring and alerts Adformatic continuously checks account health across Google Ads and Microsoft Ads, raising alerts for budget issues, landing page problems and performance anomalies so teams can spot problems before they cascade. Rule-based automations The platform supports simple automations and rules for account management, including pausing or activating items based on predefined triggers and using search-query handling to identify keywords or create ad groups. Spreadsheet and dashboard connectors Adformatic offers Google Sheets add-ons and a Looker Studio connector to pull Google Ads, GA4, Microsoft Advertising and Merchant Center data into spreadsheets and dashboards for custom reports, scheduled refreshes and centralized KPI views. Multi-account aggregation and controls Designed for agencies and multi-account advertisers, the product aggregates metrics across accounts, lets users set per-account notification and recipient rules, and provides top-level dashboards with click-through to account details. Merchant Center monitoring For e-commerce teams, Adformatic includes monitoring and alerts for Google Merchant Center product status and rejections, helping surface feed issues that could affect Shopping campaign delivery.