EDITOR’S PICK
The PPC Summit
Two days of PPC talks, practical workshops and networking in Lisbon, 24–25 September 2026.
EventsPaid
1 website clickSince 8 Sep 2026, through 22 Oct 2026
Events
Find PPC and search marketing events for learning, practical sessions and meeting other specialists. Compare the programme with the work you want to improve, then check the current edition and booking details with the organiser.
Available tools
ADworld Experience
A two-day, practitioner-focused PPC and CRO conference in Bologna combining short real-case presentations, deep seminars and live account clinics.
EventsSee website
Friends of Search
A one-day Benelux conference for search marketing professionals focused on practical SEO and paid search topics.
EventsSee website
SMX Advanced
A three-day, practitioner-focused conference on advanced SEO, PPC and search analytics for senior search marketers.
EventsSee website
1 website clickSince 8 Sep 2026, through 22 Oct 2026
brightonSEO
A practical search-marketing conference and training programme for SEO and digital marketing professionals in the UK and US.
EventsSee website
Plan an event worth the time
Read the agenda against your current work
Choose the problem you want to bring back ideas for, then inspect session descriptions and formats. A technical workshop, a broad conference and a networking event offer different kinds of value. Check whether the content assumes beginner, specialist or business-owner experience before committing your time.
Check the current edition before booking
Confirm dates, location, language, ticket inclusions and cancellation terms with the organiser. Look for details on workshop access, recordings and any separate bookings. Budget for travel and time away as well as the ticket, particularly when only part of the programme relates to your work.
Leave room to use what you learn
Arrive with a few questions and make space for conversations around them. Afterward, pick one idea to investigate, record its assumptions and decide where it could fit. Sharing that note with your team is more useful than returning with a folder of slides nobody opens.
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