brightonSEO

About the event

Introduction brightonSEO is a recurring practitioner-focused conference and training programme for SEO and wider search marketing professionals, run by Rough Agenda. It serves in-house marketers, agency teams and independent practitioners who want practical, tactical sessions and instructor-led training rather than purely theoretical talks. Multi-track conference talks brightonSEO runs short, focused presentations across multiple tracks that cover current SEO tactics, case studies and tool-level guidance. Attendees choose sessions by topic to gather actionable techniques and examples they can test after the event; each edition publishes a detailed schedule and talk listings. Instructor-led training courses and workshops The organiser offers paid, deeper training courses before or around the main conference on topics such as technical SEO, migrations, analytics and paid search. These multi-hour or full-day sessions list instructors, dates and locations so teams and individuals can book targeted upskilling alongside the conference. Roundtables and small-group sessions Limited-capacity roundtables and small-group activities focus on specific topics and require application or eligibility checks after ticket purchase. These controlled sessions are designed for peer discussion, hands-on problem solving and closer engagement with presenters. Cross-event programming and PPC content Some editions are presented alongside related events (for example Hero Conf) so attendees can access combined programming that covers paid-search and paid-social topics in addition to organic search. Edition pages indicate when crossover tickets or joint schedules are available. Accessibility, code of conduct and attendee support brightonSEO publishes welfare information, a code of conduct and attendee guidance for in-person editions. The organiser provides schedules and attendee info per edition to help visitors plan sessions, training and social events.