Friends of Search
A one-day Benelux conference for search marketing professionals focused on practical SEO and paid search topics.
About the event
Friends of Search is a compact, speaker-focused one-day conference for search marketing professionals in the Benelux region, aimed at practitioners who want tactical guidance and strategic context across organic and paid search. Who attends Search marketers at agencies and in-house teams: SEO specialists, SEA/PPC practitioners, content and campaign managers, developers and marketing managers use the event to hear peer case studies, practical tactics and strategic perspectives relevant to day-to-day search work. Topics covered Sessions span technical and content SEO, SEA/PPC tactics, measurement and data strategy, and the application of AI in search. The program mixes tactical deep dives (for example, Performance Max and bidding approaches) with strategic talks and real-world case studies. Format and sessions The conference is a one-day program of keynotes and short “whirlwind” sessions led by international and regional speakers. The schedule is speaker-focused and designed for quick takeaways, with published session writeups and speaker lists for each edition. Networking and awards The event includes structured networking opportunities such as post-session drinks and bites, plus the Friends of Search Awards where shortlisted SEO and PPC case studies are presented on stage. Many attendees use the day for vendor and peer networking and to benchmark approaches via award entries.
