SMX Advanced
A three-day, practitioner-focused conference on advanced SEO, PPC and search analytics for senior search marketers.
About the event
SMX Advanced Europe is an in-person conference for senior search marketers that focuses on advanced technical, strategic and measurement challenges in organic and paid search. The current edition is scheduled for 29 September–1 October 2026 at the Meliã Hotel in Berlin. Audience and level SMX Advanced is aimed squarely at experienced in-house and agency search professionals. Sessions assume advanced knowledge of SEO, PPC and analytics and the programme explicitly excludes beginner-level content. Topics covered The agenda concentrates on advanced SEO, PPC/paid search, GEO/local search, AI in search and automation. Programme entries include technical SEO talks, PPC automation and bidding sessions, YouTube creative effectiveness and cross-channel measurement. Format and schedule The event runs over three days: two conference days with tracked sessions and panels, followed by a Deep Dive Day of hands-on workshops and expert-led tutorials. Session types include keynotes, advanced track talks, roundtables and practical Deep Dives. Networking and vendor neutrality Organisers schedule in-person networking events and social sessions alongside the conference programme. The event is vendor-agnostic and curated by Rising Media, with content framed to be platform-neutral rather than product demonstrations.
