A useful corner of the internet for PPC people.An Alfred Simon project
THE PPC PEOPLE’S TOOLBOX

GOOD TOOLS.
BETTER PPC.

The tools, scripts and communities that make life
in an ad account a little better. All in one place.

107 tools & counting16 ways to work smarter21 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO

The directory.

There’s probably a tool for that.

8 keywords & research tools
EDITOR’S PICK

Ahrefs

A powerful SEO and keyword research platform that provides tools for competitor analysis, backlink tracking, content research, and rank monitoring, helping users improve search…

EDITOR’S PICK

Answer The Public

A unique keyword research tool that visualizes search queries and questions people ask online. It helps content creators and marketers understand audience intent, uncover new co…

EDITOR’S PICK

Google Keyword Planner

A free tool within Google Ads for keyword research and planning. It helps users discover new keywords, analyze search volume, and forecast performance, making it ideal for build…

EDITOR’S PICK

Semrush

A leading keyword research and SEO tool for comprehensive digital marketing insights. Semrush enables users to find high-ranking keywords, analyze competitors, track rankings, a…

KWFinder

Find long tail keywords with low SEO difficulty. KWFinder is the only keyword tool in the universe you will ever need. Seriously! Keyword analysis is no rocket science. Just go…

Spyfu

An SEO and PPC competitive analysis tool that reveals competitors’ keywords, ad spend, and ranking history. SpyFu helps users optimize campaigns, discover profitable keywords, a…

Ubersuggest

An all-in-one SEO tool offering keyword research, competitor analysis, backlink insights, and content ideas. Ubersuggest helps users optimize their websites, boost organic traff…

GOOD TOOLS DESERVE TO BE FOUND

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