EDITOR’S PICK
Ahrefs
A suite of SEO tools for researching keywords, analyzing backlinks, auditing sites, and tracking rankings.
Keywords & researchSee website
1 website clickSince 8 Sep 2026, through 12 Oct 2026
Keywords & research
Find keyword research tools for campaign planning, competitor research and customer questions. Start with the question you need answered, then compare market coverage and the way each tool helps turn ideas into a usable Search campaign plan.
Available tools
EDITOR’S PICK
Answer The Public
Visual keyword and question research that surfaces autocomplete-based search queries and exports them for content planning.
Keywords & researchSee website
EDITOR’S PICK
Google Keyword Planner
A Google Ads tool for finding keyword ideas, viewing search metrics, and modelling campaign forecasts.
Keywords & researchFree option
2 website clicksSince 8 Sep 2026, through 12 Oct 2026
3 AI search appearances ⓘSince 15 Sep 2026
EDITOR’S PICK
Semrush
Research competitor ads, build PPC keyword sets, and create Google/Meta campaigns from one marketing platform.
Keywords & researchSee website
1 website clickSince 8 Sep 2026, through 12 Oct 2026
Backlinko Keyword Tool
Free browser tool to generate keyword ideas and surface monthly search, difficulty and CPC metrics for content and PPC planning.
Keywords & researchFree option
1 AI search appearance ⓘSince 1 Oct 2026
KWFinder
Keyword research for finding long‑tail ideas, difficulty scores and SERP context used by content creators and SEOs.
Keywords & researchSee website
Spyfu
Competitor keyword and PPC research, rank tracking, site audits and reporting for search marketers.
Keywords & researchSee website
Ubersuggest
A web-based SEO toolkit for keyword research, site audits, backlink checks and basic rank tracking for small teams and solo SEOs.
Keywords & researchSee website
Before you choose
Choose a research source for the question
Planning demand, investigating competitors and finding customer questions are different jobs. Decide what you need to learn before opening several tools. For competitor research, check market coverage and whether the product offers paid-search data relevant to your country and language.
Turn ideas into campaign decisions
Review suggestions against your offer and landing pages. Separate commercial searches from questions you would answer with content, and note exclusions while the context is fresh. Record why a keyword belongs in the plan so another specialist can understand the structure without repeating the research.
Treat estimates as a starting point
Search estimates and competitor observations help form a shortlist. They do not establish what a keyword will earn in your account. Compare the same location, language and time period, then use your own search terms and conversion outcomes to refine the plan once campaigns are running.
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