Backlinko Keyword Tool

What it does

Backlinko Keyword Tool is a free, browser-based keyword research utility for content creators, SEOs and marketers who need quick keyword ideas and high-level metrics without a paid subscription. Keyword idea generation Enter a seed keyword to get related keywords, long-tail variants and phrase suggestions. The interface is built around returning useful content and targeting ideas you can scan quickly for topic expansion or campaign planning. Search volume and trend metrics (Semrush data) Each suggestion shows average monthly search volume and trend indicators. Backlinko sources these numbers from Semrush’s keyword database, so the tool offers consistent, familiar volume figures suitable for initial research and comparison. Keyword Difficulty and CPC Results include a Keyword Difficulty score and estimated Cost-Per-Click for each keyword. These columns help you prioritize terms for organic content or paid campaigns by giving a quick sense of competition and advertiser interest. Location/market selection and intent signals The tool supports selecting a location or market when checking metrics and surfaces intent cues so you can distinguish commercial, informational or navigational queries. Backlinko also documents how to use the signals alongside Google Trends and other checks. Data provenance and practical limitation Backlinko explicitly notes that its metrics come from Semrush and that numbers can vary between providers. That makes the tool convenient for exploratory research and idea generation, but teams needing exhaustive exports or enterprise-grade raw datasets should consult the upstream provider directly.