Ahrefs

What it does

Ahrefs is an SEO platform used by marketers, content teams and SEOs to research keywords, inspect backlink profiles, monitor rankings and audit site health. Site Explorer Site Explorer inspects a domain or URL to reveal estimated organic traffic, ranking keywords, top pages and backlink profiles. Use it to see which pages attract links and traffic, view referring domains and anchor text, and export reports for competitor analysis or content planning. Keywords Explorer Keywords Explorer provides keyword suggestions, search volume by country, keyword difficulty estimates and a SERP overview showing who ranks. It helps build and prioritize keyword lists and examine search intent across markets. Site Audit Site Audit runs a crawler from Ahrefs infrastructure to find on-page and technical issues across a site-broken links, missing meta tags, duplicate content and similar problems. The reports highlight pages that need fixes and are downloadable for ongoing site health checks. Rank Tracker and Content Explorer Rank Tracker monitors keyword positions over time with options for country and device breakdowns. Content Explorer surfaces top-performing content on a topic by backlinks and traffic metrics, helping identify successful formats and content gaps to inform strategy. API and exports Ahrefs offers a programmatic API and data export options for Site Explorer, keyword metrics and backlink data, enabling integration with reporting workflows and automated queries; availability and limits depend on subscription tier.