ClickPatrol
Detect and filter invalid paid clicks so advertisers can feed cleaner conversion signals to ad platforms.
What it does
ClickPatrol is a click-fraud detection platform for advertisers and agencies that need to identify and exclude invalid paid clicks from search and social campaigns. Real-time click scoring and blocking ClickPatrol scores each incoming click in real time and can recommend or apply exclusions. The platform labels sessions as Legitimate or Fake so teams can stop known invalid engagement from inflating metrics or firing conversion pixels. Detection signals and telemetry The system evaluates clicks against a broad telemetry model: documented as using hundreds of data points: including device attributes, timing, redirection chains, network indicators and behavior patterns. Reports surface campaign- and keyword-level %FAKE so you can see where suspicious activity concentrates. Integrations and implementation options ClickPatrol supports connecting major ad accounts (Google Ads, Meta, Microsoft Ads, TikTok, LinkedIn) and exposes an API/token for programmatic access. It documents a Google Tag Manager / pixel pattern that lets advertisers only fire conversion events when a click is classified as legitimate, to improve downstream audience and conversion data quality. Reporting and false-positive controls Dashboards provide filters, sorting and campaign/keyword breakdowns for reviewing suspected fraud. The vendor documents processes and controls to reduce false positives and to recover legitimate conversions when they are misclassified, acknowledging that automated exclusions require tuning and manual review.
