Billy Grace

What it does

Billy Grace is an attribution and marketing measurement platform used by performance teams and agencies to combine user-level clicks, impressions and backend conversions into actionable measurement. Multi-Touch Attribution Billy Grace models credit across click touchpoints using deep-learning MTA to identify which clicks contributed to conversions. Teams use this to evaluate campaigns, creatives and channel performance at campaign, creative or product granularity. Unified Marketing Measurement The platform combines MTA with Marketing Mix Modeling to bring together micro-level click signals and macro-level impression and external factors (for example seasonality) so marketers can measure both branding (views) and conversion effects in a single view. First-party tracking and backend synchronization Billy Grace captures first-party touchpoint data (pixel/SDK) and synchronises with backend order and conversion systems to attribute against true conversion records, enabling distinction between new and returning customers and tying ad telemetry to net sales metrics. In‑app tracking and media import For mobile apps, Billy Grace provides an Android SDK to connect in-app conversions to campaigns; where native integrations are unavailable the product accepts imported online media datasets to incorporate impression effects in modeling. Automation and optimisation The product supports configurable automations and automated budget actions based on modeled full-funnel impact rather than last-click, allowing teams to apply chosen attribution models and windows when executing optimisation rules.