Flowbelizer
Segments Shopping catalog items by performance and exports labeled outputs for campaign workflows.
What it does
What it is and who uses it Flowbelizer is the community name for Flowboost’s Labelizer: a product-performance labeling tool used by advertisers and agencies to segment Shopping catalog items for campaign construction, reporting, or downstream automation. Product performance labeling The Labelizer reads Shopping and Google Ads performance metrics over a chosen lookback period, applies configurable thresholds (ROAS, cost, conversions, clicks/impressions) and assigns each product to buckets such as over-index, index, near-index or under-index. The labeling provides a clean product-level view to drive segmentation decisions. Google Sheets export and reporting Label outputs are written to a Google Sheet template so teams can review results, build manual reports, or use the sheet as an input feed for other systems. Many users schedule daily runs to keep the sheet current and to power campaign construction workflows. Merchant Center label sync and campaign input Within the Flowboost platform, Labelizer runs can sync labels back to Google Merchant Center and be used as the input for automated campaign builds. This lets teams move from labeled segments to campaign structures without manual re-tagging. Scheduling, previews and run control Labelizer jobs can be run manually or scheduled. The product offers preview runs that calculate results without committing changes, plus live runs that write labels and trigger downstream actions when enabled. Notable limitations Products with zero impressions in the selected lookback window are excluded from standard Labelizer output and need separate handling. Also, writing labels back into Merchant Center and activating automated campaign builds require the Flowboost-hosted workflow rather than the standalone preview mode.
