A useful corner of the internet for PPC people.An Alfred Simon project
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Inside Google Ads

Practical Google Ads questions answered by Jyll Saskin Gales.

What it does

Get a clearer understanding of the decisions you make in Google Ads. Inside Google Ads is a weekly podcast hosted by Google Ads coach Jyll Saskin Gales, covering bidding strategies, Performance Max, AI Max, conversion tracking and campaign efficiency. Episodes answer advertiser questions and explain how different parts of an account work together. Start with a topic you are working through, whether that is audience targeting or choosing a bidding strategy. The website includes episode transcripts, YouTube videos and links to listen on podcast platforms.