MirachSEM

What it does

MirachSEM is a Chrome extension that helps PPC specialists review Search Terms reports in Google Ads and Microsoft Advertising without exporting large tables to spreadsheets. It is aimed at in‑browser workflows where teams want faster negative-keyword selection, grouped insights and bulk edits while working in the ad platform UI. Negative-keyword picker The extension overlays a selector on visible rows so you can click single words or drag to capture full phrases and add them directly as negatives. This avoids copying lists into a spreadsheet and lets reviewers exclude low-intent modifiers or repeated tokens on the fly. N‑gram grouping and summary metrics MirachSEM detects repeating words and phrases across the Search Terms report, groups them as n‑grams and shows combined metrics. That lets reviewers see aggregate clicks, costs and volumes for a modifier before deciding whether to exclude or convert related queries. Bulk edits and keyword creation Select multiple rows and apply batch operations such as converting search terms into keywords, changing match types or setting Max CPC caps. Bulk controls are designed to push consistent changes across many terms in a single action instead of repeating manual edits. Lists, import/export and multi-account workflow Maintain reusable negative-keyword libraries, pin lists during a review, and import or export lists for reuse across accounts. The extension supports a client/account switcher workflow so agencies can reuse proven negative lists without copying between spreadsheets. Review UX and safety features Color rules highlight rows that match criteria, a compact panel conserves screen space, and short-term undo/redo helps recover from mistakes made during review. These UX features are aimed at speeding scans of long Search Terms reports and reducing errors.