Productsup

What it does

Productsup is a SaaS feed-management platform used by e-commerce teams and agencies to ingest, transform, enrich and deliver product catalog data to shopping channels and marketplaces. Connectors and data ingestion Productsup collects product and commerce data from many sources including APIs, FTP/SFTP, spreadsheets, PIMs, marketplaces and crawlers. Built-in connectors and custom connector options let teams centralize raw SKU data before any processing so a single canonical dataset is available for downstream mapping and exports. Mapping, transformation and rules engine The platform provides attribute mapping and conditional rule logic to reshape incoming data for each destination. Use mapping boxes and Data View to normalize titles and descriptions, construct channel-required attributes (GTIN, availability, price formats), deduplicate records and apply per-channel attribute logic. Enrichment, image workflows and validation Productsup supports data enrichment and image handling via workflows such as Image Designer and attribute augmentation. Validation and monitoring tools flag missing or malformed attributes and surface channel rejections so teams can address issues that would cause feed errors. Exports and multichannel syndication Create channel-specific export templates and syndicate optimized feeds to Google Merchant Center, Meta catalogs, Bing, marketplaces and custom endpoints. Exports can be scheduled or triggered, and templates reflect the destination specifications Productsup maintains. APIs, automation and incremental processing Productsup exposes Platform, Export, Stream and other APIs to automate feed processes, retrieve export data and build custom integrations. Delta or incremental processing options reduce the volume of data processed on each run and support more frequent updates.