Shoparize CSS

What it does

Shoparize CSS helps European merchants run Google Shopping ads under Shoparize’s Premium CSS while retaining their own Google Ads account and product feed. It is used by retailers and agencies that want to change Merchant Center approval to a CSS partner and optionally use Shoparize-managed listing and campaign services. Premium CSS for Google Shopping Shoparize operates as a Google Premium CSS partner so merchant Shopping ads can run with the label “By Shoparize.” Merchants maintain their Google Ads account and product feed while switching Merchant Center approval to Shoparize to change how Shopping clicks are billed. Merchant Center switching and onboarding Shoparize provides a documented workflow for sharing Merchant Center IDs, approving Shoparize’s access request, and completing a pre-approval checklist. The guide explains the operational steps and how to reverse the switch if needed, which supports agencies and in-house teams during onboarding. Managed Ads, listings and affiliate tracking Beyond the CSS approval, Shoparize offers managed services where it can run Shopping campaigns and list products on Shoparize.com. The company also connects to major affiliate networks so merchants can track performance and operate pay-per-sale arrangements when they opt into managed programs. Channel coverage and partnerships Shoparize documents coverage across multiple European markets and lists certified partnerships with Google and Microsoft Advertising. Supported channels noted in public materials include Google Shopping, Microsoft/Bing Shopping Ads and Shoparize.com comparison listings. Regional scope and eligibility Shoparize’s Premium CSS and related materials are presented in the context of EMEA/European markets; merchants outside those regions should confirm eligibility with Shoparize before proceeding.