Smartly

What it does

Smartly is an advertising platform used by marketing and e-commerce teams to automate creative production, build catalog-driven ads and run campaigns across major social and video channels. Creative automation and templating Create image and video templates, assemble video ads from clips, and generate many creative variants automatically. Teams use templates plus data feeds and Gen AI-assisted workflows to produce personalized creatives at scale for channels like Meta, TikTok and YouTube. Catalog-driven (dynamic) ads Map product catalogs to ad templates so each product is rendered with its own images, price and metadata. The platform builds and publishes product-level ads automatically and supports rotation and testing of variants for large inventories. Campaign automation and account publishing Automate campaign creation and bulk changes using feed-triggered rules and templates. Smartly connects to ad accounts on each supported channel and pushes campaign, ad set and ad updates across markets and platforms to reduce repetitive setup work. Reporting, creative insights and troubleshooting Aggregate campaign metrics across connected ad accounts, rank creative performance, and surface anomalies or policy-aware signals. Teams use these insights to prioritize creatives and feed performance data back into iterative creative and campaign workflows. Account connections and limitations Smartly operates by publishing through connected ad accounts; you must link the relevant platform accounts (Meta, Google/YouTube, TikTok, Pinterest, Snapchat, etc.) for publishing and reporting to work.