WakeupData

What it does

WakeupData is a product feed management platform used by retailers and agencies to collect product data, apply channel-specific transformations and push formatted feeds to ad networks and marketplaces. Feed ingestion and sources WakeupData accepts product data from common retailer sources including HTTP/FTP/email uploads, CSV/TSV/XML exports and website crawling. This lets teams centralize disparate inventory and attribute data into one catalog before applying downstream processing. Data transformation and mapping The platform provides mapping templates, formula-based transformations and rule workflows for normalizing attributes, adjusting titles and descriptions, removing disallowed values and applying feed-level promotions. These tools help convert raw catalogs into channel-ready formats without manual editing of each item. Channel templates and multi-channel exports WakeupData offers predefined channel templates for destinations such as Google Merchant Center, Meta/Facebook, Pinterest and marketplaces like Amazon. Users can export multiple channel-specific feeds from a single canonical catalog and schedule automated deliveries in channel-compatible formats. Image and creative tooling The product includes image transformation features to modify visuals at scale, for example adding promotional badges, overlays or borders and generating creative variants for dynamic ads. These tools are intended to help meet channel image specs and run campaign-specific creative treatments programmatically. Automation, scheduling and channel actions WakeupData supports scheduled exports and prebuilt channel “Actions” so teams can automate regular feed deliveries and apply validations or enrichments before submission. The platform emphasizes scheduled/automated feed workflows; teams needing item-level real-time sync should verify connector-specific refresh behavior for their target channel.