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Adalysis

Audit, monitor and optimize Google Ads and Microsoft Ads accounts with configurable automation.

What it does

Adalysis is a PPC management platform for agencies and advertisers working with Google Ads and Microsoft Ads. It combines account checks, optimization tools and budget management to support recurring campaign work. Account audits and monitoring Automated audits and monitoring highlight issues and opportunities across accounts. A configurable rule engine lets teams adapt checks to their own account requirements instead of rebuilding the review manually. Ads, keywords and search terms Ad management and search-term tools support the day-to-day work of reviewing creatives and targeting. Quality Score analysis adds another view for investigating where account performance needs attention. Budget management Dedicated budget tools help teams monitor spending and manage campaign budgets. This puts budget oversight alongside optimization work, so the person reviewing an account can consider both its results and its spend. Campaign building and reporting Campaign creation tools support work across larger account structures, while automated PPC reporting helps communicate results. Adalysis also includes dedicated views for Performance Max and AI Max.

BEFORE YOU ADD IT TO THE STACK

Is it a fit for your work?

Adalysis combines PPC audits, monitoring and optimisation workflows for Google Ads and Microsoft Ads. It brings automated checks, alerts and campaign management into one platform.

Who it suits

Teams that want recurring audits alongside ongoing PPC management.

Jobs to consider it for

  • Run account checks and investigate alerts.
  • Review budgets and campaign issues in a repeatable workflow.

What to check first

Check which automation is enabled and who can apply changes. A triggered rule is a reason to investigate; it still needs the account goals and conversion setup for context.

TRY THIS WITH YOUR OWN WORK

Compare one audit against your own checklist. Pick three findings, reproduce the evidence in the ad platform and decide whether each warrants a change.

Pricing and access

Paid plans with trial options. Check the current account and spend allowances.

Sources checked 8 September 2026

Vendor documentation plus editorial guidance, not a hands-on product test. Check the vendor’s current offer before choosing.