Ads Lighthouse

What it does

Ads Lighthouse is a SaaS tool for brand and PPC teams that monitors paid-search ads appearing on specified brand and keyword searches across Google and Bing and surfaces ad creative, destinations and contextual metadata. Brand search monitoring Set up keywords and locations (country or city) and capture sample ad impressions on desktop or mobile. Ads Lighthouse records which advertisers appear on your tracked terms and stores ad copy and contextual search results so teams can see who is bidding on their brand and how ads are presented. Alerts and webhook notifications Create alert rules that trigger when configured events occur: for example, a new advertiser appears, a previously seen advertiser returns, or an affiliate identifier is detected. Alerts can deliver JSON payloads to user-specified endpoints for programmatic ingestion into Slack, dashboards or automation workflows. Captured creatives, destinations and reporting The platform preserves captured ad creative and the destination links shown in search results, and lets users filter reports by advertiser, keyword, location and device. Export options include CSV or Excel so teams can share or analyze findings outside the app. Account connections and data handling Optional Google account connections are available to enrich monitoring and correlate with account-level data; Ads Lighthouse documents how linked accounts affect available data and explains how stored data can be managed or deleted. Some features depend on connecting external accounts, so richer data may require those links. Shopping results on eligible plans The product notes that Google Shopping sponsored listings are included for eligible plans, enabling monitoring of sponsored shopping placements where supported by plan and account configuration.