Goldbeater

What it does

What Goldbeater does and who uses it Goldbeater scans connected Google Ads accounts to find wasted spend and configuration problems, then drafts non‑applied fixes for an advertiser or agency user to inspect and approve. It is designed for advertisers and small agencies that manage their own Google Ads accounts and want continuous, explainable audits with staged changes. Daily checks and prioritized findings Goldbeater runs a catalogue of automated checks across the account on demand and every day, and ranks findings by estimated monthly cost impact so you can prioritise what to review first. The system exposes the specific checks that produced each finding to help you decide what to action. Drafted change sets with human approval When Goldbeater identifies issues it proposes specific changes: for example negative keywords, bid or budget adjustments, and targeting tweaks: but it does not send changes to Google Ads until a named user approves the drafted change set. Proposed edits remain staged in the console for review, approval, rejection or deferral. Evidence, queries and explainability Each finding includes the evidence and the queries or data steps Goldbeater used to reach its conclusion so you can trace a recommendation back to spend, search terms and conversion data. The product is built to make the analysis inspectable rather than opaque. Integrations and conversational access Goldbeater connects directly to Google Ads as its primary integration. It also offers an MCP server feature that can expose findings to external conversational assistants (e.g., Claude or ChatGPT) so teams can query the analysis through an LLM interface or pull findings into other workflows. Team access and sharing controls Access is managed by seats and Google Ads account signing, and findings or Q&A sessions can be shared by link with toggleable access. The product separates who can view findings from who can approve changes so you can share analyses without exposing raw credentials.