Lengow

What it does

Lengow is a feed-management platform for e-commerce teams and retailers who need to prepare, publish and update product listings across marketplaces, comparison sites and ad channels. Product feed import and normalization Lengow ingests product catalogues from common source formats (CSV, XML, JSON or API), maps attributes and normalizes fields so a single master catalogue can be used as the source of truth. The platform is used to centralize disparate product data before further transformation or export. Rules engine and feed optimization Users apply conditional rules to remap, enrich or filter attributes (titles, descriptions, GTIN, price, availability and categories) and create channel- or locale-specific feed variants. The rules workflow is used to fix common data issues and prepare feeds for channel requirements. Channel connectors and syndication Lengow produces and publishes feeds to marketplaces, price-comparison sites and advertising channels via dedicated connectors (NetMarkets, NetAmplify). Merchants use these exports to maintain country- or channel-specific shops and to automate periodic feed updates. APIs, automation and scheduling APIs and scheduled fetch/push processes support frequent updates of stock, price and catalogue changes so listings stay current. Integrations with shop platforms and backend systems are documented to enable automated imports and synchronisation. Practical constraint Lengow can transform and enrich source data but depends on the quality and completeness of the merchant’s original catalogue: missing or incorrect identifiers and attributes limit how effectively feeds can be prepared for channels.