Lunio
Detect and manage invalid ad clicks across paid search, display and affiliate channels.
What it does
Lunio is an invalid-traffic and click-fraud platform used by marketers and ad operations teams to identify, classify and reduce wasted ad spend across major ad networks. Real-time click-level detection Lunio inspects incoming ad clicks to classify activity as legitimate or invalid (bots, scripts, accidental clicks, click farms) using machine learning and cybersecurity techniques. Teams use these labels to audit traffic quality at the click level and to inform platform disputes. Account-wide blocking and controls The platform can push blocks and controls across campaigns and accounts, for example applying IP blocks at scale. This capability is intended to stop repeat offenders from draining budget and to centralize blocking policy across ad platforms. Campaign and forensic reporting Lunio provides granular reporting that links invalid traffic to campaigns, keywords and landing pages. Reports and exports support audits, disputed charges and data-quality fixes for automated bidding and attribution. Affiliate fraud prevention A dedicated affiliate module validates clicks and conversions before payout to help advertisers reduce incentivized or otherwise invalid affiliate actions by gating suspicious conversions. Integrations and channel coverage Lunio positions itself for paid search, display and affiliate channels and lists integrations with major ad platforms (Google Ads, Meta, Microsoft). Technical connector details are available after demo or sign-up.
