Marpipe

What it does

Marpipe is a creative-automation platform for performance and e-commerce marketers who need to scale ad creative production and test which visual and copy components drive results. Multivariate creative testing Marpipe builds and tests many creative permutations from a single template, automatically measuring the relative impact of images, headlines, CTAs, colors and other elements. The platform reports which components and combinations perform best so teams can prioritize winning formats. Template-based creative automation Design reusable templates with placeholders for images, logos, headlines and buttons, then batch-render hundreds or thousands of assets from an asset library or product feed. This removes the need to hand-design every variant when scaling across SKUs or audience segments. Catalog and feed management Marpipe ingests product feeds (including a Shopify integration) and applies templates to catalog tiles, enabling teams to produce branded creative at the SKU level and keep product creatives synchronized with ad channels. Product-level video and generative creative tools The platform can generate motion and short video variants from static product images and offers generative options for producing copy and creative treatments, simplifying the creation of thumb-stopping assets for feed and social placements. Channel export and campaign delivery Marpipe is designed to export tested creative sets to major ad channels, with explicit support for Meta inventory and workflow options for publishing catalog or ad assets to other platforms, letting teams move validated creatives into live campaigns.