Measurebase

What it does

Measurebase offers managed server-side Google Tag Manager hosting with infrastructure located in Amsterdam, marketed for customers who want processing and storage within the EU. The vendor describes a dashboard that exposes request logs, bot detection and alerts, and a set of server-side "power-ups" that modify requests (examples listed by the vendor include first-party cookie preservation, ad-blocker protection, click ID restoration and IP anonymization). Measurebase also documents a Shopify integration that mirrors orders server-side to reduce duplication between storefront, checkout and server events. The vendor states a freemium pricing model and references a DPA and EU data residency commitments. Who this is for: brands or agencies that need EU-resident managed sGTM hosting, teams that want centralized monitoring and alerts for multiple tagging servers, and Shopify merchants who want a server-side approach to keep identifiers flowing between storefront/checkout and server events. Useful limitations: the vendor site does not publish independent third-party benchmarks or audits demonstrating typical recovery or uplift rates for features like ad-blocker mitigation or click ID restoration; company registry details tying the domain to a legal entity and a clearly indexed Shopify App Store listing were not found in the provided research. If you require those verifications, request the DPA and sub-processor list, an official Shopify App Store listing URL, company registration details, and customer references or performance tests from the submitter.