Cometly

What it does

Cometly is a marketing attribution platform used by marketing teams and agencies to assign conversion credit across multi-step customer journeys and connect ad spend to actual revenue. Attribution models and windows Cometly captures touchpoints across channels and applies multi-touch and configurable rule-based models (including first-touch, last-touch and custom variants) and attribution windows to assign credit for conversions. Teams use these controls to compare channel contribution and reduce reliance on single-click signals. Server-side tracking and Conversion API delivery Cometly supports server-side event delivery and Conversion API integrations for major ad platforms (documentation calls out Meta, Google and LinkedIn). Sending purchase and funnel events server-side is the recommended path to improve event matching where client-side pixels are blocked or incomplete. Revenue, CRM and data warehouse syncs The platform can tie ad activity to closed revenue through two-way syncs and connectors with CRMs and warehouses (examples listed include HubSpot, Salesforce and Snowflake) and by ingesting payment data (Stripe referenced). That lets teams reconcile spend to bookings and analyze acquisition value by channel. Workspaces, agency features and integrations Cometly offers multi-workspace support and agency-focused workflows for managing multiple brands or clients, along with connectors to common paid channels and e-commerce platforms. These features are aimed at centralizing attribution across portfolios and streamlining client reporting. Product scope Cometly’s materials state it focuses on marketing and paid acquisition attribution and revenue mapping rather than replacing full product analytics, which clarifies its intended role in a marketing stack.