EDITOR’S PICK
GA4
Event-based web and app analytics for measuring user interactions, conversions, and cross-platform behavior.
Analytics & trackingFree option
Analytics & tracking
Choose analytics and tracking tools around the actions you need to understand after an ad click. Compare data collection, debugging and website integrations, then make sure someone owns the measurement plan and can investigate when the numbers stop making sense.
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Available tools
EDITOR’S PICK
Google Tag Manager
Tool for managing and deploying website and app measurement and marketing tags from a central container.
Analytics & trackingFree option
1 website clickSince 8 Sep 2026, through 21 Sep 2026
1 AI search appearance ⓘSince 15 Sep 2026
EDITOR’S PICK
Matomo
Open-source web and product analytics for self-hosted or vendor-hosted tracking with built-in privacy controls.
Analytics & trackingSee website
EDITOR’S PICK
PostHog
Product analytics, session replay and feature flags for teams that instrument and iterate on digital products.
Analytics & trackingFree option
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