Nils Rooijmans Scripts
A curated collection of Google Ads scripts and guides for automating account checks, reporting and routine PPC maintenance.
What it does
Nils Rooijmans Scripts is a curated library of Google Ads scripts, explanatory posts and a short e‑book aimed at PPC practitioners who want ready-made automation to speed audits, monitoring and routine account tasks. Negative keyword conflict detection Scripts scan accounts and manager (MCC) structures to surface conflicts between positive keywords and negatives, including phrase/broad mismatches and negative lists. Reports are exportable to Google Sheets or delivered by email so teams can review and fix blocking negatives before they suppress traffic. Disapproved-ads and policy alerting Alerting scripts monitor ad and landing-page policy status and flag mass disapprovals (for example, destination-not-working issues). Notifications are sent via email or pushed to Sheets to help teams triage policy problems faster and reduce downtime. Performance reporting and hourly budget monitors Reporting scripts push campaign and account metrics into Google Sheets on a schedule and can produce consolidated reports. Hourly budget monitors watch spend against caps and send emergency notices when thresholds are approached, supporting shared dashboards and rapid spend control across accounts. PMax, search-term and placement helpers Scripts help surface trending search categories for Performance Max, flag non-converting search terms for negation, and suggest placement exclusions. Outputs are typically exported to Sheets so analysts can review suggested actions and apply them through the Google Ads UI. Runtime and integrations These are downloadable code snippets intended to run in the Google Ads Scripts environment at account or MCC level; common integration points are Google Sheets for storage/reporting and email for alerts. Pages include usage notes and scheduling recommendations to avoid Google Ads Scripts runtime and fetch limits.
Is it a fit for your work?
Nils Rooijmans publishes Google Ads script resources and training for PPC practitioners. Start here when you want to understand and maintain a script for a specific recurring account task.
Who it suits
Specialists who want Google Ads scripts and are willing to own their setup and maintenance.
Jobs to consider it for
- Find script examples for repeatable account checks.
- Learn how to adapt a script to an account workflow.
What to check first
Check each script individually: permissions, supported campaign types, configuration and whether it only reports or also changes the account. Someone still needs to notice failures.
Pick one reporting task. Read the script instructions, configure a small test and reconcile its output against Google Ads before scheduling it.
Pricing and access
Resources and paid learning options vary. Check the terms of the specific script or course.
Vendor documentation plus editorial guidance, not a hands-on product test. Check the vendor’s current offer before choosing.
