PMAx Brand Analyzer
A Google Ads script that extracts Performance Max search term insights and tracks branded versus non‑branded traffic over time.
What it does
PMAx Brand Analyzer is a Google Ads script for marketers who want a historical, exportable view of how Performance Max campaigns allocate branded and non‑branded search activity. It pulls the Search Term Insights Google exposes for PMax, classifies queries by your branded variants, and produces tables and trend data you can store outside the Ads UI. Export Search Term Insights The script calls Google Ads’ Search Term Insights (Consumer Spotlight) for Performance Max and exports grouped metrics such as impressions, clicks, conversions and conversion value. Outputs are produced in a spreadsheet/CSV format so teams can keep historical records beyond what the native UI provides. Branded vs non‑branded classification and trends You supply a configurable list of branded term variants and the script classifies search‑term groups accordingly. It computes shares and trends of branded versus non‑branded conversions across date ranges, letting you track shifts in branded traffic over time. Campaign and channel aggregation The analyzer aggregates insights at the campaign level and surfaces channel/placement groupings available from the Insights API. Use these aggregates to see which PMax campaigns or placement types are contributing more branded or non‑branded activity. Automation and export targets Implemented as a Google Ads script (JavaScript), the tool runs inside the Ads scripts environment and can be scheduled to run regularly. Typical export targets shown are Google Sheets or CSV files so you can integrate the outputs with dashboards or reporting workflows. Practical note on reporting limits The script works with the Search Term Insights Google exposes, but it does not bypass Google’s reporting constraints (for example, mapping a single raw query to a specific asset group or exact placement is not possible via the available insights). The analyzer provides grouped, exportable metrics rather than per‑query attribution.
Is it a fit for your work?
smec’s PMax Brand Traffic Analyzer is a Google Ads script for investigating brand traffic in Performance Max search-term insights. It supports a more focused discussion of what the available search data contains.
Who it suits
Specialists investigating the brand component of Performance Max search traffic.
Jobs to consider it for
- Inspect brand-related patterns in available PMax search-term insights.
- Bring a repeatable search analysis into a Performance Max review.
What to check first
Available search-term insights are not a complete view of every PMax placement or query. Review the brand definitions and script instructions before interpreting the output.
Use one account and a fixed date range. Check the brand definitions, inspect example terms and compare the output with the available platform reports.
Pricing and access
Check the current script access and setup instructions on smec’s website.
Vendor documentation plus editorial guidance, not a hands-on product test. Check the vendor’s current offer before choosing.
