RedTrack

What it does

RedTrack is a cloud-based tracking and attribution platform for marketers who run paid campaigns and affiliates. It captures click-level and conversion events, applies configurable attribution, forwards events to ad platforms, and provides reporting and automation for campaign and publisher management. Conversion tracking and server-side event forwarding RedTrack captures clicks and conversions via its tracking script and server-side endpoints, then forwards enriched conversion events to ad platforms using Conversion APIs or S2S postbacks. Teams use this to send backend-confirmed purchases and leads to platforms such as Meta, Google, TikTok and Bing to maintain event signal when browser-side tracking is limited. Multi-touch attribution and reporting The platform offers configurable attribution (including RedTrack’s documented “smart attribution”), fingerprinting options and adjustable lookback windows. Dashboards, per-click logs and multi-channel reports let users compare campaign, ad and publisher performance and investigate discrepancies with detailed click and conversion records. Integrations and cost sync RedTrack provides pre-built integrations and APIs for major ad networks and can import cost data automatically from supported platforms. Users sync spend and performance down to campaign or ad level to consolidate ROAS reporting and align costs with tracked conversions. Affiliate and publisher management RedTrack supports affiliate campaigns with publisher-level tracking, campaign templates, conditional postbacks and automation rules. Marketers run publisher-based campaigns, route postbacks, automate data flows to CRMs and keep logs for reconciliation and fraud checks. Automation, logs and troubleshooting The product includes automation rules and detailed logs for routing conversions, triggering actions and diagnosing tracking issues. These tools help teams automate common workflows and use per-click logs to reconcile data across channels and partners.