TrackBee

What it does

TrackBee captures Shopify conversion and checkout events server-side and routes enriched, deduplicated signals to advertising and analytics endpoints. Merchants and agencies use it to restore conversion visibility when browser signals are blocked and to centralize event delivery without custom infrastructure. Server-side event capture and forwarding TrackBee collects purchase, checkout and lead events on the server side instead of relying solely on browser pixels. Captured events can be forwarded to ad platforms such as Meta Conversions API, Google conversion endpoints, TikTok and Pinterest so platforms receive additional conversion signals that may be lost to browser restrictions. Session enrichment and deduplication Events are augmented with session and attribution metadata (UTMs, click identifiers and related session links) and deduplicated to avoid double-counting when browser-side and server-side events overlap. This produces cleaner delivery of conversion records to downstream platforms. One-click Shopify installation and onboarding The product is packaged as a Shopify app with a turnkey install flow intended to reduce developer work. TrackBee advertises a quick app install that configures server-side event capture for a Shopify store without custom server code or manual GTM setups. Integrations and centralized delivery TrackBee documents direct integrations and forwarding to multiple ad endpoints and analytics destinations, enabling merchants to manage delivery to several platforms from a single Shopify-native source. This reduces the need to implement separate server-side connectors for each ad provider. Scope and intended use TrackBee focuses on conversion recovery and signal forwarding rather than comprehensive multi-touch attribution or revenue modeling; teams typically pair it with analytics or attribution tools if they need deeper attribution reporting.