EDITOR’S PICK
GA4
Event-based web and app analytics for measuring user interactions, conversions, and cross-platform behavior.
Analytics & trackingFree option
1 AI search appearance ⓘSince 17 Oct 2026
Analytics & tracking
Choose analytics and tracking tools around the actions you need to understand after an ad click. Compare data collection, debugging and website integrations, then make sure someone owns the measurement plan and can investigate when the numbers stop making sense.
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Available tools
EDITOR’S PICK
Google Tag Manager
Tool for managing and deploying website and app measurement and marketing tags from a central container.
Analytics & trackingFree option
1 website clickSince 8 Sep 2026, through 23 Oct 2026
2 AI search appearances ⓘSince 15 Sep 2026
EDITOR’S PICK
PostHog
Product analytics, session replay and feature flags for teams that instrument and iterate on digital products.
Analytics & trackingFree option
Free HAR Analytics Practice Kit (Perunlight)
Free local Node CLI, fictional practice HAR files and a browser lesson for spotting added, removed or repeated GA4-style analytics requests.
1 AI search appearance ⓘSince 17 Oct 2026
Heap
Product analytics that captures user interactions automatically and enables visual analysis for product and growth teams.
Analytics & trackingFree option
Mixpanel
Event-based product analytics for teams tracking user actions, funnels, retention and experiments across web and mobile.
Analytics & trackingFree option
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