A useful corner of the internet for PPC people.An Alfred Simon project
THE PPC PEOPLE’S TOOLBOX

GOOD TOOLS.
BETTER PPC.

The tools, scripts and communities that make life
in an ad account a little better. All in one place.

110 tools & counting16 ways to work smarter22 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO

The directory.

There’s probably a tool for that.

21 tools to explore
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EDITOR’S PICK

BackdropBoost

BackdropBoost is an AI Product Photography tool. Take 1 photo of your product and turn it into an entire catalogue of images. The images you can later reuse on Google Shopping,…

Image automationFree option
EDITOR’S PICK

Flowboost Script Library

The Flowboost Library offers a collection of Google Ads scripts focused on automating and optimizing campaigns, helping marketers enhance efficiency and profitability. Popular a…

EDITOR’S PICK

GA4

Google Analytics is an analytics service that helps you measure traffic and engagement across various platforms, like websites and apps. With Google Analytics, you can fine-tune…

EDITOR’S PICK

Google Keyword Planner

A free tool within Google Ads for keyword research and planning. It helps users discover new keywords, analyze search volume, and forecast performance, making it ideal for build…

EDITOR’S PICK

Google Sheets

A powerful, cloud-based spreadsheet application that enables data management, analysis, and real-time collaboration. It integrates with other Google Workspace tools and is acces…

ReportingFree option
EDITOR’S PICK

Google Tag Manager

A free tool by Google that allows marketers and developers to manage and deploy marketing tags (code snippets) on a website or mobile app without modifying the code directly. It…

EDITOR’S PICK

Mike Rhodes Scripts

Explore Mike Rhodes’ platform for advanced Google Ads automation tools, training, and resources. Aimed at marketers and PPC experts, it offers specialized scripts, strategies, a…

EDITOR’S PICK

Nils Rooijmans Scripts

Discover a curated directory of Google Ads scripts designed by Nils Rooijmans to automate, optimize, and scale your advertising efforts. His blog includes scripts for bid manage…

EDITOR’S PICK

PMAx Brand Analyzer

The PMAx Brand Analyzer by Smarter Ecommerce is a script that visualizes the volume and share of brand vs non-brand traffic in your Performance Max campaigns over time. If you w…

EDITOR’S PICK

PPCChat

PPC Chat is an online community for professionals involved in pay-per-click (PPC) advertising. It provides a collaborative space where PPC experts, marketers, and enthusiasts ca…

CommunitiesFree option
EDITOR’S PICK

PostHog

How developers build successful products. The single platform to analyze, test, observe, and deploy new features.

EDITOR’S PICK

Power BI

A comprehensive business intelligence tool for data visualization and analysis. Power BI allows users to transform complex data into interactive, easy-to-understand insights, wi…

ReportingFree option
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