Looker Studio
Web-based reporting and dashboard builder for connecting data sources, creating interactive visuals, and sharing reports.
ReportingFree option
✳ THE PPC PEOPLE’S TOOLBOX
GOOD TOOLS.
BETTER PPC.
Find Google Ads software, useful scripts and reporting tools for the work you do in an ad account. Browse by job and build a toolkit you’ll use.
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Collected by Alfred Simon ↗PPC specialist. Tool builder. Serial bookmarker.148 tools & counting18 ways to work smarter44 with a free optionIndependent directory. Endlessly curious.
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Maestro LinkedIn Ad Mockup
Create and export LinkedIn single-image feed mockups with desktop and mobile previews for production handoffs.
Mixpanel
Event-based product analytics for teams tracking user actions, funnels, retention and experiments across web and mobile.
Analytics & trackingFree option
PPC Live: The Podcast
PPC practitioners share their mistakes and lessons with host Anu Adegbola.
PodcastsFree
PPC Town Hall
PPC strategy and automation conversations with Frederick Vallaeys and expert guests.
PodcastsFree
Paid Search Podcast
Weekly Google Ads account management advice from Chris Schaeffer.
PodcastsFree
Search Buzz Video Roundup
Barry Schwartz's weekly recap of Google Ads, SEO and search industry news.
PodcastsFree
SoftwareInspect
Free editorial resource that compares SaaS tools and analyzes public website signals for agencies and small teams.
SwipeHarbor break-even ROAS calculator
A simple in-browser calculator to find the per-order break-even ROAS from revenue and non-ad variable costs.
PPC managementFree
The Ocean Marketing Local Keyword Generator
Browser tool that builds and groups service×city keyword lists for local SEO and PPC, then exports CSVs.
Unit Economics Calculator
A web calculator for UK D2C teams to model SKU-level margins, breakeven ROAS and scenario outcomes.
PPC managementFree
r/PPC
A peer community for practitioners discussing pay-per-click advertising tactics, platform updates and troubleshooting.
CommunitiesFree option
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