A useful corner of the internet for PPC people.An Alfred Simon project
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Updated daily Through 21 Sep 2026
THE PPC PEOPLE’S TOOLBOX

GOOD TOOLS.
BETTER PPC.

Find Google Ads software, useful scripts and reporting tools for the work you do in an ad account. Browse by job and build a toolkit you’ll use.

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126 tools & counting18 ways to work smarter32 with a free optionIndependent directory. Endlessly curious.
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The directory.

There’s probably a tool for that.

41 tools to explore
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EDITOR’S PICK

Flowboost Script Library

A curated collection of Google Ads scripts for advertisers who copy, schedule and run automation inside their own accounts.

1 website clickSince 8 Sep 2026, through 21 Sep 2026
3 AI search appearances Since 14 Sep 2026
EDITOR’S PICK

GA4

Event-based web and app analytics for measuring user interactions, conversions, and cross-platform behavior.

EDITOR’S PICK

Google Keyword Planner

A Google Ads tool for finding keyword ideas, viewing search metrics, and modelling campaign forecasts.

1 website clickSince 8 Sep 2026, through 21 Sep 2026
2 AI search appearances Since 15 Sep 2026
EDITOR’S PICK

Google Sheets

Cloud spreadsheet for collaborative data analysis, reporting and lightweight automation.

ReportingFree option
2 AI search appearances Since 15 Sep 2026
EDITOR’S PICK

Google Tag Manager

Tool for managing and deploying website and app measurement and marketing tags from a central container.

1 website clickSince 8 Sep 2026, through 21 Sep 2026
1 AI search appearance Since 15 Sep 2026
EDITOR’S PICK

Hunch

A creative automation platform for producing, localizing and publishing social and catalog ads.

EDITOR’S PICK

Lunio

Stop wasting money on worthless ad traffic. Expose and eliminate invalid traffic using Lunio’s AI-powered detection, click analytics, and multichannel protection. Lunio measures…

Click fraudSee website
1 website clickSince 8 Sep 2026, through 21 Sep 2026
EDITOR’S PICK

Marketing O'Clock

A weekly roundup of PPC, SEO and social media news from the Cypress North team.

1 website clickSince 8 Sep 2026, through 21 Sep 2026
EDITOR’S PICK

Marpipe

Generate and test unlimited, dynamic ad creatives. Design your creative on a real canvas. Freely arrange and style elements however you want. Marpipe uses multivariate testing t…

1 website clickSince 8 Sep 2026, through 21 Sep 2026
EDITOR’S PICK

Matomo

Open-source web and product analytics for self-hosted or vendor-hosted tracking with built-in privacy controls.

EDITOR’S PICK

Mike Rhodes PMAx Insights

A Google Ads script that extracts Performance Max asset, channel and product signals into Google Sheets for investigative reporting and analysis.

ReportingSee website
1 website clickSince 8 Sep 2026, through 21 Sep 2026
GOOD TOOLS DESERVE TO BE FOUND

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