EDITOR’S PICK
Producthero Labelizer
Automated daily product segmentation for Shopping and Performance Max campaigns to label and prioritize SKUs for campaign structuring.
Shopping optimizationSee website
✳ THE PPC PEOPLE’S TOOLBOX
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BETTER PPC.
Find Google Ads software, useful scripts and reporting tools for the work you do in an ad account. Browse by job and build a toolkit you’ll use.
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Collected by Alfred Simon ↗PPC specialist. Tool builder. Serial bookmarker.148 tools & counting18 ways to work smarter44 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO
The directory.
There’s probably a tool for that.
Browse 6 tool collections by job ↓
EDITOR’S PICK
Search Marketing Community
A WhatsApp-based group for professionals and enthusiasts who work on search marketing (SEO and paid search).
CommunitiesFree option
1 website clickSince 8 Sep 2026, through 22 Oct 2026
1 AI search appearance ⓘSince 1 Oct 2026
EDITOR’S PICK
Semrush
Research competitor ads, build PPC keyword sets, and create Google/Meta campaigns from one marketing platform.
Keywords & researchSee website
1 website clickSince 8 Sep 2026, through 22 Oct 2026
EDITOR’S PICK
Tableau
Visual analytics platform for connecting to data, preparing datasets, and building interactive dashboards for analysts and teams.
ReportingSee website
EDITOR’S PICK
The PPC Summit
Two days of PPC talks, practical workshops and networking in Lisbon, 24–25 September 2026.
EventsPaid
1 website clickSince 8 Sep 2026, through 22 Oct 2026
EDITOR’S PICK
Trueclicks
Centralize PPC audits, monitoring and routine fixes across client accounts for agency teams.
PPC managementSee website
ADworld Experience
A two-day, practitioner-focused PPC and CRO conference in Bologna combining short real-case presentations, deep seminars and live account clinics.
EventsSee website
Ad Multiplier
Generate up to four new visual variants from a single short video ad while keeping the original cut and timing.
AdBuilder.online
It's for building campaigns, optimizing, insights and A/B testing for Google Ads (and Meta Ads soon)
PPC agentsPaid
2 AI search appearances ⓘSince 15 Sep 2026
AdEspresso
Build, test and optimize Facebook and Instagram ad campaigns with guided creation, automated rules and lead sync for agencies and marketers.
PPC managementSee website
AdProtektor
Detect and classify suspicious ad clicks, review evidence, and submit exclusions to Google Ads or Meta when connected.
Click fraudPaid
AdSpert
Automated bidding, keyword suggestions and performance monitoring for ecommerce advertising.
PPC managementSee website
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