A useful corner of the internet for PPC people.An Alfred Simon project
THE PPC PEOPLE’S TOOLBOX

GOOD TOOLS.
BETTER PPC.

The tools, scripts and communities that make life
in an ad account a little better. All in one place.

110 tools & counting16 ways to work smarter22 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO

The directory.

There’s probably a tool for that.

110 tools to explore
EDITOR’S PICK

Flowboost Script Library

The Flowboost Library offers a collection of Google Ads scripts focused on automating and optimizing campaigns, helping marketers enhance efficiency and profitability. Popular a…

EDITOR’S PICK

GA4

Google Analytics is an analytics service that helps you measure traffic and engagement across various platforms, like websites and apps. With Google Analytics, you can fine-tune…

EDITOR’S PICK

Google Keyword Planner

A free tool within Google Ads for keyword research and planning. It helps users discover new keywords, analyze search volume, and forecast performance, making it ideal for build…

EDITOR’S PICK

Google Sheets

A powerful, cloud-based spreadsheet application that enables data management, analysis, and real-time collaboration. It integrates with other Google Workspace tools and is acces…

ReportingFree option
EDITOR’S PICK

Google Tag Manager

A free tool by Google that allows marketers and developers to manage and deploy marketing tags (code snippets) on a website or mobile app without modifying the code directly. It…

EDITOR’S PICK

Hunch

The Hunch platform transforms your creative & media workflows through automation and AI — so you get revenue uplifts, faster. Scale your creative production and streamline marke…

EDITOR’S PICK

Lunio

Stop wasting money on worthless ad traffic. Expose and eliminate invalid traffic using Lunio’s AI-powered detection, click analytics, and multichannel protection. Lunio measures…

Click fraudSee website
EDITOR’S PICK

Marpipe

Generate and test unlimited, dynamic ad creatives. Design your creative on a real canvas. Freely arrange and style elements however you want. Marpipe uses multivariate testing t…

EDITOR’S PICK

Matomo

Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data owne…

EDITOR’S PICK

Mike Rhodes PMAx Insights

A Google Ads script developed by Mike Rhodes to enhance Performance Max (PMax) campaigns. This script provides insights into PMax asset performance, segmenting data to help mark…

ReportingSee website
EDITOR’S PICK

Mike Rhodes Scripts

Explore Mike Rhodes’ platform for advanced Google Ads automation tools, training, and resources. Aimed at marketers and PPC experts, it offers specialized scripts, strategies, a…

EDITOR’S PICK

Nils Rooijmans Scripts

Discover a curated directory of Google Ads scripts designed by Nils Rooijmans to automate, optimize, and scale your advertising efforts. His blog includes scripts for bid manage…

GOOD TOOLS DESERVE TO BE FOUND

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