EDITOR’S PICK
Ahrefs
A powerful SEO and keyword research platform that provides tools for competitor analysis, backlink tracking, content research, and rank monitoring, helping users improve search…
Keywords & researchSee website
✳ THE PPC PEOPLE’S TOOLBOX
GOOD TOOLS.
BETTER PPC.
The tools, scripts and communities that make life
in an ad account a little better. All in one place.
Collected by Alfred Simon ↗PPC specialist. Tool builder. Serial bookmarker.111 tools & counting17 ways to work smarter22 with a free optionIndependent directory. Endlessly curious.
FIND YOUR NEXT GO-TO
The directory.
There’s probably a tool for that.
Browse 6 tool collections by job ↓
FEATURED TOOL
PPC OS
Put your AI agent to work on Google Ads audits, search-term analysis and campaign prep.
Want your tool featured?Ask about a paid spot ↗
EDITOR’S PICK
Answer The Public
A unique keyword research tool that visualizes search queries and questions people ask online. It helps content creators and marketers understand audience intent, uncover new co…
Keywords & researchSee website
EDITOR’S PICK
BackdropBoost
BackdropBoost is an AI Product Photography tool. Take 1 photo of your product and turn it into an entire catalogue of images. The images you can later reuse on Google Shopping,…
Image automationFree option
EDITOR’S PICK
Bannerflow
Experience the ease of creating, scaling, publishing and optimising your ads in one place. From streamlining ad creation and accelerating campaigns to seamless collaboration wit…
Creative & ad copySee website
EDITOR’S PICK
Channable
Cross-channel product listing, advertising, and insights — all from one platform. With Channable, marketplace coordinators, performance marketing experts and social media manage…
Feed managementSee website
EDITOR’S PICK
ClickGuard
Cleaner, better traffic to out-perform your competitors. Stop paying for fake traffic and boost ROI across Google, Meta, and Microsoft Ads. Not every bad click is malicious. Kno…
Click fraudSee website
EDITOR’S PICK
ClickPatrol
ClickPatrol is trusted by +1.500 advertisers. These companies protect their ads from invalid engagement, such as bots (e.g., AWS), scrapers (e.g., Semrush), and other invalid tr…
Click fraudSee website
EDITOR’S PICK
Cookie Script
Cookie-Script offers fully customizable, automated cookie compliance solutions that seamlessly adapt to global privacy laws, ensuring your website stays compliant without hassle…
Consent managementSee website
EDITOR’S PICK
Cookiebot
Cookiebot CMP’s powerful scanner checks your website monthly to identify the cookies and tracking technologies you are using. It automatically categorizes the cookies and tracke…
Consent managementSee website
EDITOR’S PICK
Cookiefirst
CookieFirst offers automated cookie consent, periodic cookie scans, an automated cookie policy generator in 44+ languages. Our software integrates with Google Tag Manager & Cons…
Consent managementSee website
EDITOR’S PICK
Feedonomics
Send your product data to more channels, synchronize it across more systems, and optimize it for more sales with Feedonomics. We do more than help merchants sell products. Our c…
Feed managementSee website
EDITOR’S PICK
Flowbelizer
30% more profit with our premium labelizer script. The most talked about script in the PPC community is the Flowboost Labelizer. Currently downloaded by over 5000 marketers. Lev…
Shopping optimizationSee website
Rather start with a job?
All collections ↗
RESEARCH THE DEMAND
A Google Ads keyword research shortlist
Four tools for keyword ideas, competitor research and checking search intent. Pick the research job before picking another subscription.
4 tools · Practical fit notes EXPLAIN THE RESULTSPPC reporting tools for client work
Compare a custom reporting canvas, data connectors and agency reporting platforms. Start with the report you need to deliver.
4 tools · Practical fit notes SORT OUT THE FEEDA Google Shopping feed management shortlist
Four feed management candidates, practical fit notes and a ten-product trial plan. Compare the workflow behind the feed.
4 tools · Practical fit notes GIVE THE AGENT A JOBAI agents for hands-on PPC work
Explore agent-led Google Ads work, what counts as a PPC agent and how to trial one with clear tasks and human approval.
1 tools · Practical fit notes FIND WHAT NEEDS ATTENTIONGoogle Ads account audit and monitoring tools
Compare agent-led audits, recurring account checks and improvement queues. Use the same account and evidence standard for each trial.
4 tools · Practical fit notes AUTOMATE A REPEATED CHECKGoogle Ads scripts worth investigating
Find Google Ads script resources for recurring checks, reporting and Performance Max analysis. Compare setup, permissions and maintenance.
3 tools · Practical fit notesGOOD TOOLS DESERVE TO BE FOUNDBuilt for PPC people?
Submit your tool Built for PPC people?
Put it on the map.
Submit your app, script or community. I’ll take a look.